SBAR: Creative Assets

Client

SBE: SBAR

Year

2026

SMC produced a full creative asset library for S Bar, part of SBE Hospitality Group, to show off its new menu items. In a single three-hour shoot, the team cast three models, sourced the wardrobe, and directed hero product and lifestyle content in a high-end luxury hospitality style. The result was 65 photos, 3 social reels, and 120 b-roll clips, giving S Bar content to draw on for the next few months.

Overview

S Bar, part of SBE Hospitality Group, had new menu items and needed updated photo, video, and b-roll to show them off. The brief called for two kinds of content: hero shots of the food and drinks, and lifestyle imagery with talent and models to show the experience around them

Client

SBE: SBAR

Industry

Hospitality

Service

CREATIVE DIRECTION

TALENT CASTING

WARDROBE SOURCING / STYLING

Content

VIDEO, SOCIAL REELS

Duration

Visit Website

The Challenge

The new menu had no creative assets to promote it. S Bar sits inside a multi-venue hospitality group, so the content had to be produced quickly without lowering the quality bar a brand at this level expects.

The Impact

SMC took creative control from start to finish. Research came first: the team studied the brand, its ethos, and what is trending and relevant right now, and used that to direct the look, which was high-end luxury hospitality with the food and beverage styled and shot to match. SMC cast three models, sourced the wardrobe, and led creative direction, and everything was captured in a single three-hour shoot window. The on-set team included a creative director, a key grip, two videographers, a photographer, and the three models, so photo, video, and b-roll were all captured in the same window.

The Result

The shoot produced 65 photos, 3 social reels, and 120 b-roll clips. That gave S Bar a full library of hero product and lifestyle content for the new menu, which is now live and gives their team content to draw on for the next few months of marketing. SMC’s scope was creative production, so the numbers here are the assets delivered, not social performance.